Get FUCT! Vans x Slam Jam by FUCT
Have Vans FUCT Slam Jam?
Or Slam Jam FUCT Vans?
Either way, these Vans are FUCT
Continuing their ongoing partnership, Vans and Slam Jam come together once again in celebration of counterculture, this time drawing on another California icon – LA’s original streetwear brand, FUCT.
The Vans x Slam Jam by FUCT collaboration highlights each of the three brand’s rich heritage and underground roots that sparked this subversive collection of iconic Vans silhouettes.
Founded in 1990 by Los Angeles-based artist Erik Brunetti, FUCT (Friends U Can’t Trust), is an anti-establishment brand firmly rooted in youthful rebellion against creative authority. Over the years, FUCT has become a flagship in pushing messages of creative freedom of expression, moving away from fleeting trends and staying true to its counterculture DNA.
The five-piece collection designed by FUCT, sees them realize their first footwear capsule, focused on the LX Old Skool Reissue 36 and the LX Authentic Reissue 44. All Feature Vans’ new Premium build with elevated construction and comfort. Each style includes iconic details that pay tribute to FUCT’s storied design history, complimented by Slam Jam and Vans’ signature branding. Notable highlights of the product included co-branded footbeds and crystal outsoles, Slam Jam’s ‘Chaos is Order’ mantra foxing print, FUCT heel counter deboss logo and internal woven ‘Steal this Shoe’ label.
A visual campaign in keeping with FUCT’s renowned creative direction accompanies the collection and will support a special event taking place in Milan during Fashion Week, September 2024.
The collection will drop September 13th exclusively on FUCT.com followed by a global launch on September 19th through slamjam.com and otw.vans.com.
About FUCT
Founded in 1990 by Los Angeles-based artist Erik Brunetti, FUCT (Friends U Can’t Trust), is an anti-establishment brand firmly rooted in youthful rebellion against creative authority. FUCT’s unique and pioneering approach established an early ‘subversive streetwear’ tone. Over the years, FUCT has become a flagship in pushing messages of creative freedom of expression, moving away from fleeting trends and staying true to its counterculture DNA.
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the leading skateboarding and original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors, and international offices. Vans® has more than 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand inspires and empowers everyone to live “Off The Wall” embodying the youthful spirit of freedom, non-conformity, and relentless drive to push culture across action sports, music, art and design.
About Slam Jam
Founded by Luca Benini in 1989, Slam Jam was born to serve the underground long before the term streetwear even existed. From its headquarters in Ferrara, far from the European fashion establishment, Slam Jam was able to hone its own unique, highly distinctive style, using art, music and clubbing as its guide to connecting with tribes of like-minded people across the World, and becoming Italy's first importer of many now staple brands. Over the last 35 years Slam Jam has become a globally recognized cultural institution and seal of approval applied to clothing and goods that represent urban subcultures.
