June 30, 2021
VANS X PROJECT CAT
Vans, is proud to announce its upcoming partnership with Discovery, Inc., the global leader in real life entertainment, to benefit Project CAT, Discovery’s effort to join the mission to double the world’s wild tiger population.
Vans and Discovery will also donate $20,000 to help support Project CAT’s mission to conserve acres and ensure a healthy habitat for tigers, as well as other endangered species, well into the future.
The Vans x Project CAT collection includes footwear styles available in adult, kids and toddler size ranges. The main style in the collection is the ComfyCush Sk8-Hi which features a photoreal print of two tigers on the quarter panel, evoking the majesty and wild spirit of these magnificent cats. The wild tiger takes over the Slip-On in a style that will be available exclusively for kids and toddlers.
Rounding out the collection is an apparel and accessories offering for kids to proudly display their support including a recycled cotton blend tee features a tiger’s gaze, underneath the call to “Protect Tigers” in bold orange lettering as well as the Vans x Project CAT pullover with printed logos at the chest and back. The girls’ apparel offering includes a retro-inspired tiger illustration across a recycled cotton tee, pullover and realm backpack.
“Project CAT, launched in 2016, is committed to conserving the world’s wild tiger population and actively seeks out collaborations with brands like Vans that share our mission, extending opportunities for consumers to show their stripes while helping our planet,” said Jessica Beatus, GVP, Standards and Social Good at Discovery, Inc. “Discovery’s passionate fans have also always acted as partners in this cause, and we are thrilled to give them a stylish way to support Project CAT through this line of Vans footwear and apparel.”
The Vans x Project CAT collection will be available to shop online and at select Vans retail.