VANS COMMEMORATES THRASHER MAGAZINE'S ICONIC FLAME MOTIF
Skateboarding’s Ubiquitous Logo Meets Vans Classic Footwear and Apparel
On Sale Worldwide Saturday, July 29
In celebration of Thrasher Magazine’s indisputable heritage and reputation in skateboarding, Vans commemorates the ubiquitous Thrasher flame logo, originally released in 1981, to present a full line of apparel, accessories and footwear this fall.
As the unifying emblem throughout the collection, Thrasher’s signature orange flames are emblazoned across classic Vans staples, to reimagine hoodies, t-shirts, long-sleeves, jackets, and footwear. And as a special tribute to Vans legend John Cardiel’s 1992 “Skater of the Year” recognition, Vans has embellished the iconic cover on premium apparel long sleeve tees.
Vans’ wide-ranging Thrasher collection features five classic Pro Skate footwear models that include the all-new UltraRange Pro introduced earlier this season, two Sk8-Hi Pros and two Slip-On Pros. Each footwear silhouette utilizes Vans Pro Skate technology with UltraCush Lite and UltraCush HD sockliners, DURACAP-reinforced underlays, and are grounded by Vans’ superior original waffle gum outsole to provide ultimate boardfeel, maximum support and durability.
The Thrasher apparel assortment includes the new AuthenticTM Chino Pro pant featuring a loose wider leg fit, a heavier Sturdy Stretch workwear twill, and SILVADUR® anti-microbial finish to protect fabric and minimize odor. An array of apparel staples support the collection including a classic M-65 military jacket along with pullover hoodies, t-shirts, caps, and a skate pack to round out the collection.
Referenced by skateboarders as the “bible” of skateboarding, Thrasher Magazine was founded in 1981, promptly becoming the eminent resource for skateboarding articles, profiles, videos and breaking news about skateboarding and its defiant subculture. The monthly magazine was created by skateboarders, for skateboarders and remains paramount to the industry as one of the founding fathers of the sport.
The Vans x Thrasher collection is available for sale worldwide on Saturday, July 29.
Vans, “Off The Wall” Since ’66